PAB-A  

Pamela A Brewer & Associates

1009 Marketing Strategy

Price $14.95

This booklet has been designed to help you develop a marketing strategy as it relates to your business.

Prior to taking this course, you should complete the following introductory courses:

· 1011-Inventory Management (Wholesale/Retailers Manufacturing)

· 1007-Understanding Costs

· 1008-Cost Control

· 1012- Retail Merchandise Management

· 1010- Retail Buying Function (or Purchase for Manufacturing Firms)

When you have completed the booklet , you should be able to do the following:

-- Evaluate your line of products or services to see how it meets the needs of your market.

-- Identify that segment of the total market that is most likely to buy your product or service.

-- Determine the best price at which you should sell your product or service.

-- Select the marketing channel that is most suitable for your business.

-- Differentiate among the various available advertising media with respect to cost, audience quality, and probable sales from each advertising dollar.

-- Understand the principles of direct selling so that these principles can be applied to any aspect of your marketing message.